Tag Archives: Social Collaboration

Balancing Digital Service with Human Service

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More and more companies are relying on technology for the bulk of their communications with their workforce, customers, and vendors. Lockdowns starting in 2020 moved millions of people to work from home and accelerated adoption of online communication tools. We live with less human interaction than ever before.

Technology seems to be undermining the meaningfulness of interactions we do have with others. We are more disconnecting from the real world and isolated from each other. The trend is pervasive in our society. Many of us work from home, order Uber Eats regularly, and buy nearly everything online. Instead of being with friends, coworkers, and family, we text or instant message.

Technology may be a convenient way to communicate, but at what cost is the convenience? Is sacrificing the meaningful social learning and personal engagement worth the time savings?  As Aerosmith’s Steven Tyler and Richie Supa wrote in the song, Amazing: “Life is a journey not a destination.”[1] Will society regret its move toward increasingly less socialization?

And the trend toward human-free interactions in business is really gaining steam. The business world around us is changing. We know that face-to-face interaction is proven to provide us with important benefits. Everything from a sense of well-being to enhancing credibility and trust—whether it’s with friends or cashiers at the checkout line. Even the Albertsons chain that rolled back self-checkouts in favor of cash registers with humans is already revisiting self-checkout through smart carts,[2] likely due to increase pressure to produce profits, gain analytics, and reduce staffing requirements.

Socializing is an important part of the fabric of humanity. Texts, emails, CRM tickets, and chatbots are rapidly replacing personalized customer service interactions with scripted, cold, and impersonal electronic communication. It may be more cost effective, but ultimately how will this trend impact your business? 

What is the hidden cost of replacing people with technology?

  • How does it make your customers feel?
  • How does the lack of human customer service affect your brand message?
  • What is the impact on customer loyalty and customer retention?

Ten texts or ten emails can’t even begin to approach the value of a few minutes of human interaction with a well-trained, cheerful, and engaged customer service guru when a customer is in need. Yes, a smiley-face emoticon is cute, but it will never replace the ability to serve your customers personally. Face-to-face interactions with other real humans could rapidly become the most premium service of all.

Consider the following recent observations from a recent job seeker and freelance writer.  Amanda Claypool applied for jobs at Waffle House, Crumbl Cookies, McDonald’s, Wendy’s, and Hardee’s. Writing as a freelancer for Business Insider, Amanda shared that: “I successfully landed a part-time job as a server at Waffle House and it was the only one with a human point of contact during the application process.” Every other job required her to “correspond with chatbots and automated emails” that left her “annoyed and uncertain” and suggesting “Adding more human contact, rather than less, could be one way to solve the problem.”[3]

There’s something real and valuable about real human interaction. Humans strive to be together. Over centuries, humans have built villages, towns, cities, major business center, and large universities campuses all with the intent to bringing humans together. We instinctively know how important and productive it is to have real world interaction with your circle of friends, coworkers, potential employers, and the essential service people that make up your everyday world. We know that these important human connections aren’t the same once reduced to automated text-to-voice or chatbot applications.

There is no substitute for personalized service. Smart businesses will invest in both technology automation tools and customer service people to provide their customers with the ultimate service options: leading service with human interactions and allowing customers to optionally consume technology self-help tools at their convenience. This approach will strike the right balance between digital service and real human interactions.

[1] Quote Investigator. https://quoteinvestigator.com/2012/08/31/life-journey

[2] CNBC. (2022 May 19). Grocery chain Albertsons to start using self-checkout carts. https://www.cnbc.com/video/2022/05/19/grocery-chain-albertsons-to-start-using-self-checkout-carts.html

[3] Claypool, Amanda. (2023 June 9). Chatbots Made It Almost Impossible for Me to Get a Job. Business Insider. https://www.businessinsider.com/chatbots-made-it-hard-to-get-fast-food-job-2023-6.

VC investment alters the HR technology landscape

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hr_investment_bargraphBillions of dollars invested in HR technology companies have created a handful of new and reborn one-size-fits-all HCM vendors who made a big splash on the HR scene throughout 2015 and 2016. Not to be outdone, niche HR specialist vendors have upped the ante with some very compelling niche products targeting recruiting, performance, learning, compliance, and social collaboration. Choice is always a good thing for HR departments. How does all this investment in HR technology companies change the way HR executives think about using technology within their operations? 

To best-of-breed or not to best-of-breed? That is now the question.

There is no question that current thinking leads HR executives toward single-vendor-fits-all approach for HCM over using multiple best-of-breed niche software providers. The best-of-breed approach may gain favor as convenient and reliable data exchange service to core HR platforms mature. I’m seeing this trend occur with SMB accounting and sales automation providers now supporting data exchange to financial institutions, POS, fulfillment services, lead sources, and even benchmarking data. I expect the HR space to follow suite making a best-of-breed solution approach more viable for HR executives to consider in the future.

A new category is born—The Social Workplace.

Facebook, Google, and Microsoft are all well-positioned to Socialize the workplace. Social tools at work have the potential to reinvent tracking time, electing benefits, performance management, training, and coaching. This goes much deeper that LinkedIn or Glassdoor—think Facebook, SharePoint, and GoToMeeting combined. In fact, Facebook is already in the game with Workplace by Facebook (https://workplace.fb.com/) launched in late 2016. Gaining access to the employee’s wallet will be the holy grail for Social Workplace vendors, and HR is positioned as the epicenter to be the gatekeeper and policy maker for this new category. I’m concerned that many HR executives are too overwhelmed with day-to-day workload to properly address this opportunity. So, jumping into bed with Facebook may be convenient but not in their companies’ best interests. There are so many issues to consider: security, privacy, data ownership, productivity, etc. It’s HR’s ball to carry right now, and I’m hopeful that HR executives prioritize their time so they can lead the charge to carefully, thoughtfully, and safely deploy Social Collaboration in their workplaces.

Regulations grow exponentially; strategic outsourcing is HRs only hope to keep up.

With all good intentions government continues to burden companies with new reporting and regulation. With the expansion of E-Verify, EEOC, health and welfare laws, efforts to curb tax refund fraud and change tax brackets, the coming compliance burden continues to grow. We’ve learned from the ACA that new employment laws can be anything but a routine and predictable compliance job during their initial rollout. Already understaffed HR departments should strategically outsource these duties to specialists because when you bake in the true cost of doing the work yourself, outsourcing is truly more affordable and reduces compliance failure risks at the same time.

On premise software bites the dust.

Technology investments have favored Cloud vendors exclusively since investors like the advantages of the Cloud business model with shorter development cycle times, a single code base across the customer base, a streamlined support experience, and out-of-the-box integrations with third-party vendors. These things are all made possible by the Cloud software business model. The Cloud business model also does away with version upgrades costs and aligns customer and vendor interests around a stable and compelling product version which reduces the demand for support. That benefits both parties. Vendors are rewarded with lower costs and clients are rewarded with a better product and lower total cost of ownership. As most software vendors exclusively align their products to cloud deployment, on premise software becomes a relic of the past.

The billions of investment dollars in the HR technology space over the past five years has created new choice for HR departments. HR executives should look to outsource the increased burden of compliance to leave them bandwidth to focus on strategic technology investments such as Social Workplace tools and Human Capital Management software. Arguments will still be made for a single vendor solution, but a best-of-breed approach may gain more favor soon. Either way, HR needs to exercise caution with adequate due diligence in the vendor selection process. Don’t pick a vendor solely on technology demonstrations. A vendor that is too focused on feature-packing and super growth and not enough on customer service can be a nightmare to deal with. Nothing can make up for bad partner choices and failed implementations. The cost, aggravation, disruption, loss of time, and negative hit to your reputation as an HR leader is unrecoverable.

HR Cloud 9 requires a great ecosystem

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woman_cloudHR Cloud 9 is being in a state of perfect contentment with your HR ecosystem. Getting to HR Cloud 9 isn’t a trivial matter, and it isn’t about choosing one vendor to handle everything. The choices you make when building out your HR ecosystem will either form your utopia or nightmare. To get to HR Cloud 9, consider how your ecosystem will fair in the following areas. If you do, you’ll be well on your way to Cloud 9.

You want intimate customer service experience that is highly accessible and feels like an extension of your staff. Vendors that strive for an intimate customer service relationship take customer service to a different level. Service personnel staff have relevant up-to-the-minute information such as sales orders, setup documents, and all service history. Each and every service staff member has the requisite and relevant industry and product expertise to be knowledgeable and helpful to customers. Customer service people who are empathetic and highly value the voice of the customer. They are reliable, interchangeable, efficient, and effective in resolving customer service issues and exceeding customer expectations. This is more than just responding quickly. Each customer exchange is a seamless, predictable experience, and a customer is never asked to retrace or rehash a service issue. And for those issues that require more than a few days to achieve resolution, service staff clearly communicate timelines and resolution expectations to mitigate misunderstandings upfront.

You want software designed the way HR people think and works the way it’s expected to. Great HR software is built with the end user in mind. The HR user experience should mirror the way HR people think and work. The manager experience should complement the managers’ work and work day. The employee experience should be designed for casual use and promote communication and feedback to encourage engagement and recognition behaviors, which lead to happy workers. Don’t settle for clunky and hard to use. There are way better options today. This applies to HCM and more. Today, the Girl Scout’s Digital Cookie™ app[i] is used by Girl Scouts to “gain new business and social skills in an entertaining and engaging way.” Your HR Cloud 9 needs this too.

You need speed and accessibility because lack of speed and accessibility kills productivity. Review service level agreements for reasonable up-time guarantees and response time measures for all major application functions. If you require access at remote locations or via mobile devices, verify that your solution supports those forms of access. Most cloud vendors use a shared infrastructure of web servers, applications servers, and database servers that are accessible via the public internet. Many cloud vendors do not offer exclusive use to a single organization, so performance can be impacted by what other users are doing at any given time. Don’t get bogged down by poor performance; it’s a real drag and a time suck.

You need to be sure that the vendor’s solution “box” of capability is big enough for your needs. A single code base is another key tenant of modern HCM systems. A lot of Cloud providers have application policies to customize look and feel and even some parts of the customer experience. So, that doesn’t necessarily mean that every customer is stuck with the exact same user experience. But it does mean that code customization for the unique need of a single customer is not supported. Keep in mind that mature solutions tend to have a bigger “box” of capability that allows more organizations to be easily supported by the product. Choose solutions that meet your needs today and for the near future.

You need an evolved reporting capability that shields end-users from complexity. Modern HR Cloud software solutions are built on large data repositories with comingled customer data because this is most efficient and affordable for them. This multi-tenant design requires programming to separate customers logically and adds complexity to data reporting. Techniques like de-normalized database views and metadata layers facilitating intuitive data relationship, grouping, and summaries go a long way toward enhancing the productivity of a reporting user. Ultimately, the best approach eliminates all reporting complexity by abstracting the data relationships from the end-user altogether. This yields point and click report definitions, grouping, and summaries in the most user friendly format available and ultimately makes the reporting function available to a greater cross section of your organization.

You need good support for system integration, data imports, and data exports. Supporting the data needs of the various executive that an HR department services means getting data in and out of the system in a secure and efficient manner is an essential requirement. Employee loads, time imports, carrier feeds, G/L files, and published web service integration points are just a few examples. Don’t get painted in a corner with cloud solution that doesn’t meet your integration requirements.

Achieving the perfect ecosystem for your HR function could mean multiple vendors.[ii] Look for each of those vendors to provide an intimate customer service experience, fast and reliable access, flexible software capabilities that meet your current and future needs, a user experience that mirrors the way people work, and reporting and data extraction that don’t require a programmer to use.

Choose your partners wisely and be on HR Cloud 9.

This blog was written by Richard Cangemi, Chief Executive Guru at PeopleGuru™. This post may not be copied or published without permission.

[i] Girl Scouts. Digital Cookie 2.0. GirlScouts.org. Retrieved from https://www.girlscouts.org/en/cookies/all-about-cookies/digital-cookie.html (accessed 18 August 2016).

[ii] Fosway Group Limited and Decebo®. (July 2015). Integrating the HR Landscape on the Cloud. Retrieved from http://www.cedma-europe.org/newsletter_articles/misc/Integrating_the_HR_Landscape_on_the_Cloud_(Jul_2015).pdf

Dark clouds of vendors are hanging over us

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Do you listen to who uses your software?  Are you really listening to those who are responsible for the success of the project and your product? Or have you completely deprioritized your existing clients’ needs due to the constant push for new customers and revenue growth? Are you slamming customers onto the software without regard to their unique needs and befuddling and disappointing stakeholders and end users with lack of tangible results from their investment and hard work? Are you forcing new clients to compromise core objectives to accommodate overly optimistic go-live dates? Do you feel compelled to be a jack-of-all-trades and showcase feature parity with competitors hijacking your development roadmap leaving your product a mile wide and inch deep?

In my experience, the answers to these questions are now too often “Yes,” which is a strategy that is short sighted and sure to backfire. Bloated, hard-to-use software, rushed implementations, and low user satisfaction rates are not a recipe for success or growth. They are the recipe for failure. Cloud software vendors need to rethink their priorities and focus on change in the following areas.

Feature parity and one-upping your competition consumes development pipelines.

Rebalance priorities from adding new features to simplifying user experience.

It’s so easy to get caught up in a feature parity race and checking all the boxes on RFP responses that you completely neglect making the experience intuitive and creating the mobile-friendly experience that users desire. Your priorities are skewed toward taking orders while the needs of an existing, loyal user base are missed. The software gets bigger, more bloated, and harder to use. Users’ reject the software because the added features actually take them backward not forward. This alienates your users and lowers customer satisfaction. That consistently results in client losses over time.

Conversion of data in and out of the system is way too hard.

Step up to the plate and provide tools to make transforming data to and from your system fast and easy. 

Do vendors make it is hard to extract accurate and complete data from their system so they can’t easily be fired? Is conversion of data into a new system overly technical where it requires the use of expensive professional service resources just because the vendor wants the professional service revenue? Cloud based systems are often inherently inefficient and time consuming for data entry. Getting data into the cloud has been the Achilles heel of the industry. Vendors that do nothing to assist their users with data conversion features leave their customer between a rock and a hard place.

There is little focus and no vendor commitment to achieving the users’ desired outcomes and process improvement opportunities are ignored.

Truly engage as a partner ensuring that customers desired outcomes are fully met.

Once you’ve signed a contract with your cloud software vendor you’ve now begun a race to the finish line. Why is that? What is the rush? Is it because the vendor needs the client to go-live to recognize the revenue? Understanding user needs and business needs and then tweaking the software to meet those needs adds time and complexity to an implementation project. It’s faster and easier to ignore the uniqueness of each customer and conduct a vanilla implementation. Vanilla is what some Cloud software vendors push.

The result is an initial implementation with many missed opportunities for process improvement. Simply moving your current way of doing things over to a new system without thoughtful consideration of how the new system can be leveraged to improve things will likely perpetuate existing problems and inefficiency.  It is shame for Cloud vendors to railroad and marginalize users this way. It is not just a common courtesy, it is an obligation, for a vendor to ensure that their clientele isn’t hurried through implementation so that each client can get the most of their software investment.  As some claim Einstein said1, and as Rita Mae Brown wrote in Sudden Death, “Insanity is doing the same thing over and over again, but expecting different results.”2

Cloud vendors would be smart to wise up and address some serious strategic problems that stem from their insatiable desire to add new clients at the expense of taking care of the ones they already have.

1 Becker, Michael. (2012 Nov. 13). Einstein on misattribution: ‘I probably didn’t say that. Becker’s Online Journal. Retrieved from http://www.news.hypercrit.net/2012/11/13/einstein-on-misattribution-i-probably-didnt-say-that/

2 Brown, Rita Mae. (1983). Sudden Death. (pp. 68) New York: Random House. Retrieved from https://books.google.com/books?id=QJj9VqInFyUC&pg

Employee Engagement Is Worthwhile But Elusive

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There is a buzz now about Employee Engagement in all industries. Thought leaders in Human Resources are centered on the idea that engaged employees are more motivated, effective, and productive, and therefore can do more with less.

And that sounds like a good thing—doesn’t it? I want that. You want that. We all want that.

As a HR software executive, it’s no secret that I have a keen interest in all things Human Resource related and especially those that have the potential to change the way that employees’ are engaged. But what does Employee Engagement really mean? And how do we know when we’ve achieved Employee Engagement? Of course there are companies who provide nap rooms, free meals, and onsite daycare, but are the freebies the key to Employee Engagement? Those are nice perks, but is it really necessary to go over the top with giveaways to employees to get them engaged? Those questions are what I’ve decided to explore.

To begin, I needed a solid working definition of Employee Engagement. While I have heard the term itself for more than a decade, it often is used with varying meanings. It was surprisingly difficult to find a definition that focused on what the employer can do and what the results of Employee Engagement are. So, for the purposes of this blog, I created this definition of Employee Engagement:

Employee engagement is leadership communicating strategy and embedding goals to a receptive, motivated, and well-recognized workforce who in turn creates customer loyalty and satisfaction resulting in exceptional business results.

As my definition suggests, my thoughts on encouraging engagement do not involve giveaways and freebies but rather they center on leadership behaviors.

Principle 1—Good leaders communicate with their employees.

A good leadership team articulates strategic objectives and promotes processes that successfully embed those goals at every level of the organization. The idea here is that managers align goals to specific objectives for each of their direct reports and, at the same time, allow employees to participate in the strategy and planning related to achieving their assigned individual, team, and organizational goals.

Employees must clearly understand what they are supposed to do and what success means to them individually and as a team. They also need know the organization’s goals and more importantly what the organization stands for so they can be aligned with its intentions. This is important so they can reinforce and promote its culture inside and outside of work. Some organizations, such as Southwest Airlines, go so far as developing and promoting compelling customer service stories that intentionally embody and reinforce their culture and customer service philosophy.1 Those of us that have enjoyed Southwest’s unique style of customer service have witnessed how well this philosophy has worked for them.

Principle 2—Empower employees to do the right thing.

Providing an environment where employees are able to exercise judgment in doing their day-to-day jobs is a must-have for an empowered workforce. It’s not enough for your managers to provide leeway for direct reports to do their jobs effectively and efficiently. Employees must feel safe in taking calculated risks, possibly breaking the rules, so long as those decisions result in serving customers better. Top managers and executives must be receptive to upward feedback. Good ideas cannot be ignored. When procedural or system changes are necessary to improve efficiency, accuracy, or customer service, your Engaged Employees should be leading this effort.

One caveat…while encouraging empowerment behaviors, emphasis should be maintained that employees are still responsible for maintaining direct and frank communication with their supervisors and keeping them in the loop at all times. An empowered employee is not an unsupervised employee.

Principle 3—Happy employees are positive and strive to do their best.

How happy are you? Thirty years ago, an employer would not likely ask that question. Today it is more common since happiness has been linked to productivity, so measuring and promoting happiness has been gaining favor with Human Resource practitioners. Tony Hsieh, the CEO and founder of Zappos.com, is going so far as to develop his own “Unified Happiness Theory.” 2 Tony may be uniquely qualified to undertake such a task since his book, Delivering Happiness: A Path to Profits, Passion, and Purpose is a #1 book on the New York Times© Best Seller list.

Happiness is the most subjective of my four Employee Engagement principles, but I have seen that it is an important one. Happy employees are positive employees that strive to do their best work. Here, we are focused on getting employees well-placed in their roles with a good sense of purpose and meaning for the job they do. Employees must be given the needed training and tools to be successful. They also need to be satisfied with their work environment and compensation. It is essential to foster participation in collaborative teams where all are invested in the successful outcomes of the team and are regularly communicating, sharing information, and sharing knowledge.

Happy employees routinely speak highly of the organization to coworkers, potential coworkers, and customers. Surveys are good tools in checking your organization’s progress in this area. Of course, the ultimate test of happiness is retention. If your organization has a retention problem, then you likely have some work to do on the happiness front.

Principle 4—Team recognition keeps the team spirit alive and well.

Teamwork is the most important aspect to high productivity: http://richardcangemi1.com/?p=89.

People naturally gravitate toward teamwork, but when the reward system is improperly designed teamwork is quickly snuffed out. Teamwork thrives when recognition is evenly and fairly distributed to all contributors.

Good coaches instinctively listen and recognize players’ contributions. They know that those coaching behaviors foster a loyal, motivated, and productive team environment with individuals working toward a common goals that are aligned to make the team successful. A winning football team’s quarterback and running backs naturally receive recognition as they are performing in highly visible positions. The same goes for salespeople and product engineers since they are recognized by virtue of the exposure that the job that they do affords them. Good coaches and managers fairly share successes with all contributors so everyone is recognized for the outcome of the team effort. Shared recognition is what keeps team spirit alive and well.

My four principles of Employee Engagement are simple enough. It is an elusive but worthwhile goal since achieving the kind of Employee Engagement that results in exceptional business results is easier said than done. Good luck!

Footnotes

1 Kelly, Gary, “Gary’s Greeting: Happy Holidays!,” Spirit,  Dec. 2013, http://www.southwest.com/assets/pdfs/about-southwest/garys-greeting.pdf (accessed 10 Dec. 2013).

2 Max Chafkin, “The Zappos Way of Managing,” Inc., 1 May 2009, http://www.inc.com/magazine/20090501/the-zappos-way-of-managing.html (accessed 6 Dec. 2013).

The Social HCM

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With more than one billion active Facebook users already, social networking is strong and getting stronger as literally hundreds of millions of new users join a social network this year.

Unfortunately, business adoption of social networking hasn’t extended much past the marketing department. Business has made its social network investments targeted toward gaining more customers and selling more products or services. Companies are behind the eight ball in their use of social network tools within the workplace and aren’t taking advantage of social networking’s potential to reinvent how workers connect, collaborate, and learn in the workplace. These tools can ultimately improve profits and promote a happier and more engaged workforce.

The modern dispersed workplace needs “social.” Business suffers with fundamental communication issues ranging from misinterpretations and assumptions to lack of follow-through, privacy issues, and inadequate distribution of vital information.

A workplace social network solves these problems because it redefines communication in fundamental and convenient ways. We now connect with friends and family and share multimedia content, update statuses, and check-in at familiar destinations—all paradigms that didn’t exist ten years ago. These new paradigms take social media beyond its entertainment value and improve communication in ways that benefit the sender and the recipient, making social media the most convenient means for sharing information. With such a dynamic shift in people’s communication preferences, why has business been so slow to adopt social networking tools for its workforce? This is for one simple reason. Current social collaboration products simply mimic the features of consumer products and lack the game-changing benefits needed for organizations to adopt them. Businesses will adopt a workplace social network when the products transcend novelty and entertainment-value to become an actionable tool for communication and vital business decision-making.

Human capital management fused to a social network is what is needed. The social graph inherent to the Human Resources function is the foundational element for building a “socially networked” workforce. This Human Resources function, once made socially-aware, can be used to identify, predict, and facilitate many of the actionable aspects of Human Capital Management to drive substantial productivity gains and cost savings. I refer to this game-changer as Social Human Capital Management or Social HCM for short.

A few of the productivity gains and cost savings that can be expected from a Social HCM are as follows:

Speed information flow and decision making.

A social network with its diversity of relevant connections increases communication and collaboration. When employees communicate and collaborate they are more careful and thorough in their thought processes, and in turn they develop better plans. Better planning improves speed, quality, and execution. Agility shortens the cycle of innovation and learning, and these are the keys to establishing a competitive edge and profits.

And it doesn’t stop there. Social HCM distributes actionable events, polls, and notifications, all within an easy-to-follow and familiar interface for information consumption. Users need only to look in one place for all relevant actionable items, such as time off requests or other items needing review, action or approval. Define and schedule favorite informational reports and event notifications to be delivered to your stream or to others as well. And keeping tabs on the whereabouts of your subordinates is gracefully managed by following check-ins and status updates from your direct-report workgroup. A manager can offer his employees instant feedback or tag items for future reference. As feedback from manager to employee is more frequent and conveniently indexed, the chore of managing performance is minified, and reviews can be conducted more accurately and more often with the most relevant content and feedback organized chronologically, by good or bad, or even by competency.

Improve relevancy and avoid Information overload.

The social network is an intelligent design with an intuitive framework for managing the high volume of information that workers face today. Replacing e-mail as a primary business collaboration tool will accelerate the benefits of the social network since the social network allows you catch what you need from the flow information, when you need it, without having to consume the entire river of information. Documents, multimedia files, ideas, and experiences can be exchanged privately or to entire departments, locations, workgroups, special project groups, or private communities. This flow of information can be tagged and retention periods defined so that relevancy for future learning remains high. Like, view, comment, share, alerts, along with tagging activities for follow-up—these concepts are intuitive ways for information consumption and exchange that are adopted from the consumer social network and optimized for use in business. The end result is relevant information accessible like never before–from your desktop browser or mobile device.

Promote employee engagement, productivity, and retention.

“The simple act of paying positive attention to people has a great deal to do with productivity.” ― Tom Peters.

Recognition is a very effective and often underused form of motivation. Ask any HR professional and they’ll say that a recognized worker is more likely to be a satisfied and long-term employee. Social HCM both automates and provides for ad-hoc distribution of frequent, consistent, and fair public recognition to those employees deserving such recognition. Connect social badging metaphors to HCM’s traditional award and points tracking capabilities, and you’ve removed the chore of managing and assigning points for redemption of gifts or other company rewards.

Speeding the feedback loop between project stakeholders and contributors is essential to ensure that projects remain on track. As Henry David Thoreau once said, “It is not enough to be busy… The question is: what are we busy about?”Communicating status and milestone updates regularly to the stakeholders and contributors is one way that Social HCM helps teams stay connected, engaged, on-track, and held accountable for their individual and team productivity. These are the very teams that are most likely to take pride and ownership in their work and perform better.

Increase compliance and utilization of intranets and self-service.

How do you get highly distracted employees to focus on quality initiatives, complete paperwork, read and follow important corporate communications, and respond to surveys without making them feel badgered and controlled? You provide simple and intuitive means for employees interact with the company by adopting the social network metaphor. Punching time clocks gives way to check-ins, status updates serve to update project milestones and project members, pay stubs are securely delivered to an employee’s stream, and events like open enrollment are simplified by virtue of the familiar easy-to-use interface—all of this making these tasks feel more like entertainment and less like work.

Improve knowledge transfer and business continuity.

In businesses, data is typically recorded and information is filed. But what happens to the great percentage of information that resides in the minds of employees? How do those in need of learning connect to those who can teach? For all businesses, it behooves them to establish a dialog before a vast amount of knowledge walks out the door as millions of baby boomers retire and their replacements lack essential core competencies. Social HCM can be the critical resource used to facilitate mentoring and sharing of organizational knowledge. Its metaphor both motivates and reinforces appropriate and responsible corporate citizenship as the social network promotes convenient, open, and transparent communication—the type of communication that is so much less likely to be ignored.

Social HCM will find its way into businesses as HCM software vendors fuse the social network metaphor to Human Capital Management. The virtues of this combination will be just too compelling of a technology for businesses to ignore.